The colours used in this promotional poster are simple for example at the top of the poster there’s a mixture of blue and beige. The blue represent the sky. With a touch of beige which represents the characters, it gives us the audience a sense that this film will be sweet and calm romance film. In previous research I found out that these sorts of calm colours are used in romance drama promotional posters and trailers. This gives the audience a sense of the genre. I personally feel that the use of soft colours is perfect for the genre as this gives the audience a sense of the specific genre, therefore I shall take this idea onto my promotional poster. Another thing I picked out in this promotional poster is that the transition in the background from black from the bottom to beige and blue at the top. The black would represent negativity/ drama in the storyline. Also it would represent the darkness which would be cast across the relationship of the love interests. Now onto the transition of colours in the background, this would represent the events throughout the film. The background is representing Todrovs theory. The disruption is represented by the black then the transition period where the black and beige mix is the recognition of the disruption then finally where it is fully beige it is repaired in the theory. Lastly onto a recognition of where the colours are placed on the poster. With the black at the bottom of the page it can represent ‘hell’. As ‘Hell’ is stereotyped at the bottom this can reflect the negativity in this drama. However where the beige and blue colours are located, this can represents ‘Heaven’. This can also reflect on the happiness in the film. With the idea of ‘Heaven’ and ‘Hell’ playing in the colour schemes, the idea of a ‘perfect’ romance drama film is ideal via the poster.
The font in this promotional poster is simple and readable. Whenever I see a font like the one used in the promo poster, it reminds me of a very simple yet classy font and I think it gives the film an ‘old school’ feel. With epic and classy romance films in the olden days, I feel the simplistic font is used to represent the ‘epic’ vibe to the film. With this analysis, I will be using the simple yet classy font in my poster as this will reflect my romance drama film.
Image-
There are two images in poster which are major statements. Firstly starting with the main image of Miley Cyrus and Liam Hemsworth, the image is bigger than anything else on the page. This is a statement as this shows the viewers that they are the two main love interests. I would like to create a statement with an Image in my promotional poster. The image shows the love interests not giving each other eye contact and again from research, I have found out that eye contact through an image shows the love through the characters. And with a contrasting image below with the love interests hugging, close proxemics and eye contact, shows the genre created through images. Also the background is essential as it is a beach surrounding, which is also stereotypically romantic with the idea of a romantic stroll on the beach. Lastly the main images of the two actors are represents as match made in heaven. With the idea of matches made in heaven, it is represented through the image. With old saying represented through images is very smart and I would like to try one out in my own poster.
The layout on the poster is very original as it sticks to what a promotional poster should look like. With institution information on the lower page and the date of release to the lower page, this allows the viewers to have the right information stuck to their mind. Then with the main image near enough at the centre of the page which again attracts the views to who is in the film, then having the films name below the main image. Sometimes some film posters have other information at the very top of the poster. For example in this one, it shows who the film director has worked on before, as this allows the audience want to see the film even more. With it written, ‘ from the authors of The Notebook and A Walk To Remember’ allows audience members to think that, ‘’we should see this film because the other films were epic romances’’. With such reputation from previous films placed on a new film, it allows audience members to make quick judgements on new films.
The language part of the promotional poster is very simple as it shouldn’t be hard to read. With the film title, the institution information and the actor’s names on the promotional poster, it would never go wrong. However with other information like slogans, allows the audience to gather more information on the film. I personally feel that I will be adding maybe a slogan onto the promotional poster which allows my audiences to gather more info too.
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